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By Shreyas KulkarniPublished: 21 Oct 2021, 5:30 AM ISTAdvertisingAs food delivery brands go bonkers over speed, CEAT cautions against rash ridingOgilvy"s Rohit Dubey, who wrote the three film campaign, speaks to afaqs! about the tyre brand"s advertising burst.
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By Shreyas KulkarniAdvertisingAs food delivery brands go bonkers over speed, CEAT cautions against rash ridingOgilvy"s Rohit Dubey, who wrote the three film campaign, speaks to afaqs! about the tyre brand"s advertising burst.
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By Aishwarya RameshPeople SpottingWunderman Thompson appoints Shamsuddin Jasani as incoming CEO - South AsiaJasani will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.
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By Shreyas KulkarniAdvertisingThe âMauka Maukaâ guy is looking to exchange his old firecrackers for new onesOnly to find rockets that zoom like Virat Kohliâs sixes and bombs that go boom like Jasprit Bumrahâs yorkers.
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By Benita ChackoMediaâWe"re digital-first on TV- catch anywhere, anytime, on any platform. Thatâs what makes us the fastest growing channelâ: The Qâs Simran HoonThe FTA channel has witnessed phenomenal growth since it came on DD Free Dish in April this year.
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By afaqs! news bureauAdvertisingâLoloâ becomes âGeetâ from âJab We Metâ for Dunzo Dailyâs new adStarring actress Karisma Kapoor, the ad attempts to recreate iconic dialogues from the movie âJab We Metâ.
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By afaqs! news bureauPeople SpottingZomato"s Deepinder Goyal appointed to Unacademy"s Board of Directors An advisor to the ed-tech brand for several years, he"d participated in the companyâs Series H fundraise in August.
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By afaqs! news bureauAdvertisingWhatâs the âMauka Maukaâ guy doing in Mumbai?Ordering special dosa, sipping nariyal paani, and taking selfies with fans; heâs quite the celeb.
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By Aishwarya RameshPeople SpottingWunderman Thompson appoints Shamsuddin Jasani as incoming CEO - South AsiaJasani will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.
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By Shreyas KulkarniAdvertisingThe âMauka Maukaâ guy is looking to exchange his old firecrackers for new onesOnly to find rockets that zoom like Virat Kohliâs sixes and bombs that go boom like Jasprit Bumrahâs yorkers.
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By Benita ChackoMediaâWe"re digital-first on TV- catch anywhere, anytime, on any platform. Thatâs what makes us the fastest growing channelâ: The Qâs Simran HoonThe FTA channel has witnessed phenomenal growth since it came on DD Free Dish in April this year.
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By afaqs! news bureauAdvertisingâLoloâ becomes âGeetâ from âJab We Metâ for Dunzo Dailyâs new adStarring actress Karisma Kapoor, the ad attempts to recreate iconic dialogues from the movie âJab We Metâ.
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By afaqs! news bureauPeople SpottingZomato"s Deepinder Goyal appointed to Unacademy"s Board of Directors An advisor to the ed-tech brand for several years, he"d participated in the companyâs Series H fundraise in August.
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People Spotting
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By afaqs! news bureauAdvertisingWhatâs the âMauka Maukaâ guy doing in Mumbai?Ordering special dosa, sipping nariyal paani, and taking selfies with fans; heâs quite the celeb.
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Hyundai scores many firsts in landmark partnership with Spotify IndiaThe Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotifyâs most loved playlists. By afaqs! news bureau
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What makes the ICC Menâs T20 World Cup a sought after event for fans and brands?afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.By Debashish Chakraborty
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Is the ICC T20 World Cup a good advertising platform to access and engage Female Audiences?Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.By Debashish Chakraborty
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Flipkart launches Indiaâs first and largest commerce content initiative - The Big Billion Day DhamaalA part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.By Debashish Chakraborty
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Advertisers set to welcome the first ever festive World T20afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.By Debashish Chakraborty
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Stand out and be heard this festive season, with SpotifyAfter delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.By afaqs! news bureau
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Netflix scores big with viewers (with a little help from Spotify)As part of the year-long partnership, Spotify leveraged the video streaming giantâs top content offering and created novel integrated initiatives. By afaqs! news bureau
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Beam Suntory bags international awards held in London and California for its blendsWith a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Goldâ and âOaksmith® Internationalâ bags global recognition.By Abhinav Anand
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Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tvIn an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.By afaqs! news bureau
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CoinDCX forays into the world of Indian CricketCoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.By Abhinav Anand
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Ads that match the moment make an impactAudio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.By afaqs! news bureau
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Fans and advertisers gear up for Premier Leagueâs 30th seasonWith the league commencing from 14th August, advertisers have much to gain by engaging with the leagueâs premium audience.By Abhinav Anand
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Infotainment prospers as TV viewers show clear preference over English Movies & GEC According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.By afaqs! news bureau
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Spotify"s Discover Weekly playlist opens up for sponsorship in India Get up close and personal with Spotifyâs Discover Weekly.By Debashish Chakraborty
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World Test Championship: Is India ready to be crowned the king of Test Cricket?The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.By Abhinav Anand
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Urban Indians likely to adopt AR/VR solutions for retail shoppingYouGovâs new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.By afaqs! news bureau
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JSW Cementâs new TVC emphasizes building strong communities and a greener planetWith music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.By Abhinav Anand
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Eggfirst redefines delegate brand campaign with Sonu SoodEggfirst recently launched a 360-degree integrated campaign for Brand Delegate from Corteva ⢠with Sonu Sood as its brand ambassador.By afaqs! news bureau
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A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership recordsWorld Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.By afaqs! news bureau
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International FMCG Report 2021: Consumer goods in crisisYouGovâs new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.By afaqs! news bureau
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Lotte Chocopie asserts âIndiaâs No. 1 Choco Pieâ status in DelhiIn one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhiâs prime localities and hangouts.By afaqs! news bureau
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Flipkart goes #FullOnFab and we canât handle it!The brand skillfully leveraged social media to make users guess the next best product launchâ¦By Abhinav Anand
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Hero ISL season 7 ends with high viewership & increased brand activationsThe league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations. By Debashish Chakraborty
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The Art of Meme MarketingThe art of understanding the Meme culture and using Meme marketing in the most effective way possible.By afaqs! news bureau
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Privé World Box Office: The go-to destination to enjoy must-watch movies from around the worldWith the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.By Abhinav Anand
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Haath Uthana Zaroori Hai â The story behind Aditya Birla Groupâs viral Womenâs Day video The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.By afaqs! news bureau
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GoNuts: Celebrity Commerce that Builds Human Connection through Personalised Video messages, Influencer Marketing and Branded ContentAccessing celebrities was never so easy; Gifting experiences never so memorable. By afaqs! news bureau
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With their IPL coverage and successful brand integrations, ESPNcricinfo becomes marketers" prime choiceThe coverage of IPL 2020 and the numerous successful brand integration throughout the course has earmarked ESPNcricinfo as one of the prime preferences of marketers and brands.By afaqs! news bureau
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Hyundai Indiaâs #BrakeOnStereotypes campaign busts misconceptions around women drivers#BrakeOnStereotypes campaign shows how the art of driving is gender-neutral and focuses on busting this obsolete stereotype regarding women drivers.By Abhinav Anand
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Aaj Tak continues its âNo Tamasha & Only Samacharâ conversation in its new TVCThe humorous yet thought-provoking ad showcases the channelâs take to cover âactual newsâ rather than spice and sensation-driven reportage. By Debashish Chakraborty
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âIPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% nowâ: Sharat Dhall, PolicyBazaar The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..By Debashish Chakraborty
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Two in five urban Indians consider saving money for hardships a top financial priority in 2021YouGovâs new report provides an overview of financial attitudes and habits in 17 global markets.By afaqs! news bureau
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âIPLâs exposure on television is far more superior to other mediumsâ¦â Ajay Motwani, Adani WilmarWe spoke to the chief marketing officer about Fortune Foodsâ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.By Debashish Chakraborty
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IPL on TV supersedes other genres; SOV & recall value among top parametersWith the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.By Abhinav Anand
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Imtiaz Aliâs heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in youThe film was shot solely on OPPO Reno5 Pro 5G â the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience. By Debashish Chakraborty
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TV and IPL enables revival of the advertising economy in a pandemic struck IndiaWith several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.By Abhinav Anand
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âWe wanted to take MPL to the massesâ¦and the IPL can help any brand become a household nameâ: Abhishek MadhavanWe spoke to the marketing head at Mobile Premier League (MPL) about the brandâs partnership with IPL, the role of broadcast, the involvement of young brands and more. By Debashish Chakraborty
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Amazonâs #BouncingBackTogether campaign talks about resilient Indian sellersWith 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.By Abhinav Anand
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CIPLAâs campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalersCIPLAâs #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.By Abhinav Anand
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IPL 2020 delivers well for the online food ordering categoryIn addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting eventâs wave.By Debashish Chakraborty
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