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CPG CMOs on the Hot Seat October 20, 2021 by Tom Kaneshige CPG companies are in dire need of a rebound after getting walloped by the pandemic. The job of driving revenue growth has landed on the CMO’s shoulders. More >
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Can Biometrics Solve the Password Problem? October 13, 2021 by Tom Kaneshige Identity theft wrecks the digital customer experience, while password proliferation leads to frustration. Is biometrics ready for primetime? More >
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Chat Commerce Revolution October 06, 2021 by Tom Kaneshige Do customers appreciate marketers constantly pushing products? Nope. With Chat Commerce, marketers can change the narrative. More >
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High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows
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NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY
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Webinar OCT 26 Omnipotent Omnichannel How to deliver great experiences through contextual interactions
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PROGRAM Unify How You Verify The CMO Council and the BPI Network, in partnership with Daon, are leading a thought leadership campaign to explore and evangelize the importance of cross-channel identity assurance in today’s connected economy. This centers around the use of biometric onboarding and authentication for delivering convenient and secure customer experiences that drive revenue, retention, satisfaction, and regu... More
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PROGRAM CMO: The Force Multiplier Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
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