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Super Bowl LIV: Bigger than Football
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Experience Economy Update: Can Offline Save Retail?
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To Access China: The Right Product and the Right Channel
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Your starting point for penetrating the Chinese market
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Experience with a Purpose
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IBM Watson AI to Combine Segmentation and Dynamic Creative in New Beta Offering
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DMN exclusive interview with Randi Stipes, CMO of IBM Watson Media and Weather, about the launch of Advertising Accelerator with Watson
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2020 Trends and Predictions
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What"s coming down the road for marketers this year
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The Role of the CMO: Now and in the Future
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Super Bowl LIV: Bigger than Football
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But ads will remain at the center of the experience
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Welcome to the Chocolate Factory
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A look at Hogarth"s new creative production studios, plus news from Demandbase and Sprinklr
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Experience Economy Update: Can Offline Save Retail?
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InMoment’s Jim Katzman discusses J.C. Penney’s in-store lab
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Why Pokemon Go is a Social Network in Disguise
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It"s possible that we"re looking at the genesis of the first AR social media platform.
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[Video] Why Overwatch is a Perfect Storm of Marketing Execution
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Why Having Fresh Data is Better than Driving Daily Action
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How Next Gen TV Will Improve Experience for Viewers and Marketers
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The biggest change to linear TV since digital, with new sets available by the holidays
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Inadvertently, the delivery platforms have been hosting impostor restaurants. What does that do for consumer confidence?
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United Way and Salesforce Are Making a Global Social Impact
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United Way is using Salesforce solutions to engage millions of donors around the world
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5 Ways to Use Business Intelligence Data to Increase Sales
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How to gather all the data at your disposal and deploy it for increased returns
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Kayla Matthews
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Marketing Channels
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5 Key Marketing Trends for 2020
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Infogroup identifies the key trends for the coming year
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Kim Davis
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Video: Pushing Forward In the #Me Too Era
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Is the CMO Role Under Threat? What Will Replace It?
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Here are a few possibilities
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New Measures to Identify Fraud on CTV
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Increased demand on a growing channel attracts fraudsters, according to DoubleVerify
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A Double Dose of Forrester
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Plus a big customer engagement stat from Vibes/Infutor client Home Depot
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Kim Davis
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Where Are Viewers Watching Ads in 2020?
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Instead of ditching TV, marketers need to understand how viewership behavior has changed
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Chris Wood
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Mobile
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The 2020 Mobile Takeover
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Yes, mobile. But why only now?
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Chris Wood
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Customer Experience
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Customer Experience Gets Boutique Gyms in Shape
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How Glofox"s CX platform helps Ambition Fitness get bigger for weight-training women
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Chris Wood
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Content Marketing
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With the Monarchy Behind Them, Are Harry and Meghan the World’s Biggest Influencers?
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Will marketing be the the Duke and Duchess"s 9-5?
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CRM
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Zendesk Launches Sales App Marketplace
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EXCLUSIVE commentary from Jonathan Aniano, Zendesk VP of product, plus a new CX trends report
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Kim Davis
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/customer-experience/article/21111030/7-major-trends-for-2020-part-two
Customer Experience
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7 Major Trends for 2020: Part Two
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Continuing our dive into Fjord"s Trends report
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Kim Davis
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One on One: Cornelius Willis on Bringing Rigor to RevOps
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How can revenue operations be made as rigorous as other business processes? Cornelius Willis of Clari has some answers
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/retail/ecommerce/article/21110948/to-access-china-the-right-product-and-the-right-channel
eCommerce
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To Access China: The Right Product and the Right Channel
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Your starting point for penetrating the Chinese market
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Marjorie Romeyn-Sanabria
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/customer-experience/article/21110815/realigning-the-fundamentals-7-major-trends-for-2020
Customer Experience
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Realigning the Fundamentals: 7 Major Trends for 2020
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Fjord, the design and innovation consultancy, uncovers major changes in business values, money, and the relationship of our bodies to "the system"
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Kim Davis
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/customer-experience/article/21110724/experience-with-a-purpose
Customer Experience
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Experience with a Purpose
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A look at how Tata Consultancy Services has leveraged experiential marketing in New York and beyond
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Chris Wood
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/data/article/21110651/google-deletes-cookies-shaking-up-the-ad-revenue-game
Google Deletes Cookies, Shaking Up the Ad Revenue Game
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Adtech as we know it may be changing forever
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Marjorie Romeyn-Sanabria
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/customer-experience/crm/article/21110285/the-marketing-tech-specialist-or-generalist-dilemma
CRM
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The Marketing Tech "Specialist or Generalist" Dilemma
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How many generalist vendors will the market support?
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Kim Davis
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/customer-experience/article/21110286/amex-playing-the-right-cards-in-the-experiential-game
Customer Experience
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Amex Playing the Right Cards in the Experiential Game
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Technically, magic is the offline opposite of digital technology. How better to stand out at CES?
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Chris Wood
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/retail/ecommerce/article/21110074/the-tuesday-stack-salesforce-adobe-hubspot-polish-their-offerings
eCommerce
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Salesforce, Adobe, HubSpot Polish Their Offerings
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/retail/ecommerce/article/21110074/the-tuesday-stack-salesforce-adobe-hubspot-polish-their-offerings
Plus a Nielsen acquisition, and a peek at the world of restaurant deals marketing
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/content-marketing/personalization/article/21110053/walmart-pivots-to-ecommerce-with-india-layoffs
Personalization
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Walmart Pivots to eCommerce with India Layoffs
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Are they looking to increase profits? Seems so
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Marjorie Romeyn-Sanabria
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2020 DMN Award Winners
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2020 Trends and Predictions
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The Role of the CMO: Now and in the Future
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Super Bowl LIV: Bigger than Football
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Welcome to the Chocolate Factory
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Experience Economy Update: Can Offline Save Retail?
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